A week after Bale, Zidane and Lucas Moura smashed up his house, David Beckham has helped launch new a whole new Sky Sports Channel dedicated to European football. Sky Sports 5 will screen over 600 live European football matches next season featuring some of the best players, the best teams and the best competitions.

Sky Sports 5 will be the seventh Sky Sports channel and be the home of European Qualifiers, UEFA Champions League, La Liga and Copa del Rey for Sky Sports viewers, plus a host of other European football programming including Revista De La Liga and Champions League Weekly.

For the first time Sky Sports will also offer exclusive live coverage of Holland’s top division Eredivisie. The new 4-year deal announced today will bring live matches each week to Sky Sports 5, enabling viewers to follow the domestic campaigns of the Netherlands’ top teams including Ajax, Feyenoord, FC Twente and PSV Eindhoven.

"Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers. Sky Sports 5 will offer all the drama and excitement that European football has to offer and I’ll certainly be gripped" said star of the advert David Beckham.