Back for another football-inspired, co-branded collection, KidSuper and PUMA link up for a second season, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.
PUMA have given KidSuper Studios a certain amount of freedom since the pair hooked up last year, even going so far as to let founder Colm Dillane loose on one of their most prized possessions, the illustrious King. But the results have been such that PUMA keep coming back for more, and so following on from season one, we now have a second season of the collaboration, with the brand entering the crazy and colourful world of KidSuper once more, where classics are transformed into never-before-seen designs.
The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Inspired by Dillane's unbridled love of football, campaign images were shot with his favourite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.
As for the items in the collection, painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces, which include a hoodie, puffer jacket, fleece top and pants. And what collection is honestly complete without a bathrobe? This bad boy comes in a red, yellow and white all-over-print with co-branded embroidery on the back with piping on collar edge, cuff and hem, helping you get your inner pimp on.
The PUMA x KidSuper collection drops on puma.com on 13 March.
