New Lifestyle collection celebrates "20 years of brilliance"
There's a lot of heat around Nike right now, you might have noticed. Extending their "Risk Everything" World Cup campaign beyond the field, the Nike team are upping the ante with a new line of lifestyle gear including the Nike F.C. Glory Tee, Nike F.C. Saturday Jacket and Nike F.C. Tiempo 94, all modeled by the latest inductees to the now not-so-secret club.
Whether truth, legend or good old marketing spin, the story of NIKE F.C. is this - In 1994 during a sunny afternoon in Pasadena, California, a statement was made – 'glory is granted to those who risk everything'. From that point on players such as Luís Figo, Fabio Cannavaro and Ronaldo exemplified that style, daring to do whatever it took to bring victory to their teams and nations.
Nike F.C. is not just a collection of fashion pieces but a badge of honor representing passion, talent, irreverence and most of all the willingness to put it all on the line. Inspired by the aforementioned legends, current players like Neymar, Jack Wilshere and Dani Osvaldo keep the torch burning through their style of play and ferocious tenacity.
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