The pace a blitz, the heat volcanic - the lava infused CR7 collection of 'Savage Beauty' doesn't stop at the pitch. Forget the blinking bulb in the clubhouse, this collection lights up the place like a nonchalant blaze of swag.

The power of the CR7 brand is one of might - translating seamlessly onto the infectious world of sneakers too, the Nike Free Mercurial Superfly is the first player-inspired product from Nike F.C. - not surprising for an athlete of many firsts.

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From goals to assists to a world of off the pitch endorsements - the collection that follows Ronaldo doesn't just come in the shape of medals and records countlessly broken. Too hot to handle the Nike Free Mercurial Superfly are groundbreakers in mixing performance and lifestyle.

The Nike Free Mercurial Superfly will be available beginning November 14 from various stockists. Watch this space.