A shoe that represents the strongest of looks, Reebok have ushered in a breath of fresh life to the classic 'Club C'. As relevant as it is on the tennis court as it a football concourse this is a style led game that transcends pitches as well as style culture.

This video series sees Kendrick Lamar talk through what the shoe means to him and the generation it represents. There's no doubting, it's a mature shoe though it's as rebellious as they come in serving attitude. It may come from a court where aces and rackets are the currency but it's just as on point from the stands and terraces where football is the common denominator. Whatever the language you speak, just like football, sneakers like the Reebok Classics 'Club C' have the ability to speak where words are not needed.





Launching a collaborative range, the Reebok x Kendrick Lamar Club C 85 TG is the one you're after. 30 years of innovation embodied in one pair of delicious creps.

Fresh footwear for a Friday. You can join the party, here.