With the 'Mercury Centre' acting as a brick and mortar feeding ground for an inspired match-up, adidas have masterminded a space that is dedicated to weaving those creative stripes across many sub-genres. Throwing open its doors to us, we took another look inside this hangar of inspiration that invites consumers of the game to re-think the norm.
The game of football has an unquestioned ability to cross so many sub-cultures. Like Carlos Valderama eating a Jammy Dodger over a game of golf with Sir Alex Ferguson, it brings people together from all sides of the spectrum with a universal and mutual appreciation. From the world music to art and fashion, the flavour of adidas football is forever developing too.
'First Never Follows' is the mantra to which the brand are hanging their snap-backed hats. A welcome message that says to the world, forgot convention – go create and make. Running right through to the pitch, it's something that has gone into the 'Mercury Pack' as a collection of boots that embodies fresh thinking.
Dropping into the space over the weekend, Florencia Galarza along with hip-hop titan A$AP Ferg picked up some custom threads that were created then and there. Designers on hand, this collaborative process shows what can be done with a football shirt. Football is the platform, but music, art and design inspire much more cross-genre thinking from those donning the Three Stripes.
Photography by Jared Martinez for SoccerBible
