H&M playfully lean on the influence of style icon David Beckham to showcase his signature Modern Essentials Collection for Spring 2016.
In his playing days fans would copy his hairstyles, his free-kick technique and his choice of adidas Predator football boots, but since the ex-England captain hung up those famous boots he's matured in style, installing himself as an icon in menswear. H&M exaggerate the lifestyle of a man with such influence in their copycat themed film to promote the latest clothing line signed off by the man himself. He's used to people imitating his fashion game, at least he's got rid of Kevin Hart.
