New Balance increase their La Liga status by adding Athletic Club Bilbao to their ranks from the beginning of the 2017/18 season.
New Balance's presence in European football is gradually increasing and now they can add Bilbao to their already impressive list of current partners including Liverpool, Celtic, Porto, Sevilla and Lille. Eight league titles, 24 Copa del Rey and two Supercopa de España trophies, New Balance have got themselves a good one in Athletic Bilbao and they'll be unveiling their first club kit in the coming weeks.
Josu Urrutia, Athletic Club President, commented: “We are delighted to embrace and share this new era for the Club, in which we face the tough task of defending our philosophy and moving forward based on our own approach to football. We feel that New Balance will become part of the history of our club, and are looking forward to working together on the challenges that await us in the future.”
