Nowhere FC is a brand that has swept the creative undercurrent of football in New York City. Hitting heights and seeing the sights the brand have followed on from their AS Roma collaboration with a cultured serving of style having now linked up with Nike and Inter Milan.
Launching through the experimental style house that is NikeLab, it was smack bang in the middle of Milan where players such as Mauro Icardi created their own custom kit as part of this special edition Nowhere FC x Inter Milan release. Continuing to champion the football shirt as a customisable piece of art, this was a strong serving that shows where football finds itself off the pitch. A real sweet spot that melts football with fashion, lifestyle and design.
The sneaker world has seen customisation become an essential part of the culture and now moving further into the wardrobe, Nowhere FC have brought a similar mindset to football. Why have a run of the mill replica shirt when you can bring out tye dye techniques and royally go to town in creating something truly bespoke?
For this release, it’s a short series of pure one-offs. No mass production - if you have one, you have one. A supreme showcase of limited edition trophy tees, the Nowhere FC x Inter Milan collaboration gives a fresh perspective on football attire. Those blue and black stripes have always been age old icons of football but now the mould just got creatively re-set and with the strongest of looks, it’s this independent way of thinking that is dominating the shift in football culture.
Like poetry in patchwork form, the Nowhere FC team created bespoke graphics that took in various aspects of Inter Milan into consideration. From the emphatic San Siro to that vivid club crest and almighty colours. Watch this space for future endeavours into the land of Nowhere.
