In collaboration with lifestyle brand Aries, we took to Covent Garden to host a pop up launch to support the SoccerBible Magazine Issue 11. An issue that crosses music with fashion with football, it's a creative look at the game and comes at football from a perspective of taste and intelligence.

While custom culture may be a dominate a contemporary game, we linked up with Learntohate in order to offer anyone who popped in the chance to get a free football inspired tattoo. Bespoke in time for the World Cup, it's with uneven lines of perfection and heavy character that we use the inked approach to celebrate the game moving in ever changing directions off the pitch.

Issue 11 is one that spans the world with a global perspective. Our cover star and proclaimed Godfather of Grime, Wiley, speaks openly and honestly about his world and where football pierces his imagination. Ensuring the soundtrack is strong this summer, we also go into exclusive detail with MIST, Conducta, L'One and Yungen. Other features include half time snacks from around the world, the ladies of PSG, Everton's Tom Davies and Karamoko Dembélé.

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220 pages of crafted print for you to take into the summer. You can pick up the latest issue of SoccerBible Magazine in stores now. Don't want to hit high streets? Head here and get a copy delivered to your door.