To support the push for greater representation in London, adidas has unveiled eight statues of women who are breaking boundaries in the world of sport, fashion, and culture, including Eni Aluko, Vivianne Miedema and Francesca Brown.
Recent research has found that London has more statues of men (21 percent) and animals (eight percent) than it does of women who represent only four percent. In a push for greater equality and an increase in representation of women in London and in sport in general, adidas has created eight statues celebrating females who are helping to create a better, more equal future for women. The statues have been 3D printed using a specifically manufactured 3D printing product made entirely from sustainably recycled marine farmed waste plastics.
Celebrating some of the UK’s most influential, inspiring, and iconic talent in the world of sport, fashion and culture, the statues include:
Vivianne Miedema (Arsenal footballer)
Eniola Aluko (Footballer, and commentator)
Francesca Brown (Footballer and CEO of Goals4Girls)
Ellie Goldstein (Dancer and model)
Emily Scarratt (Rugby player)
Tanya Compas (Youth worker and activist)
Asma Elbadawi (Basketballer, poet, and activist)
Sherrie Silver (Dancer, choreographer, and U.N. Advocate)
The new adidas sports bra collection launched on February 9th, following extensive research which highlighted how inadequate breast support leads to movement-related breast pain in nearly half of female respondents, whilst over 90% of women have been reported to be wearing the wrong size sports bra. Working closely with leading breast biomechanics research institute, University of Portsmouth, they found that if breasts are not properly supported during running, they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch.
Using these insights, adidas set out to redefine its current offering and create a range of sports bras that deliver added comfort and better fit, enabling more female athletes to participate in sport and experience the benefits it brings.
The statues will stand at South Bank, under Tower Bridge for two weeks before being moved to long-term placements.
