Having launched their 2016/17 home kit, Norwich City went down an inspired and creative path, letting Philip Haynes shoot the kit in all it's glory with a selection of double exposure portraits leading the charge.

Despite dropping out of the top tier, the club has championed a top flight delivery when it comes to the creative game. These portraits shot by Philip Haynes are testament to that. An eye-grabbing kit with that traditionally bold yellow and green kit, it's a powerful beginning to a Championship season that is sure to be a competitive one for The Canaries.

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Appreciating the importance of the creative delivery, it's a lead that many teams can follow in letting the photographer work in inspired fashion. An artistic game that is played out with beauty on the pitch it's only right the same is done off it. Norwich City are an example that looks after each output. The video below another showpiece of the execution.



Well tailored with a bespoke kit to match with the help of Errea, the club are proud to stand out and take their game at their own pace in their own style. You can see more work by Philip Haynes here.