'Atrevete A Crear' or 'Dare to Create' is the tone that Nike have washed across South America as part of their 'Inside Small-Sided' stories - these illustrated murals capture the Copa America Spirit.
Bringing together illustrators Celim Kores , Moon Lee, Zewok Wasafu the brand took to the walls of Santiago to carry their message. Portraits of Eduardo Vargas , Gary Medel , Arturo Vidal and Alexis Sanchez have been painted that will remain in place for the duration of the tournament. A country that lives, breathes and worships the game, this is how it's done in Chile. A seriously way to bring the cool side of football into the fore. These illustrators each managed to carry their own style though smashed it collectively in emphatic fashion.
Take a look at 'Inside Small-Sided: Santiago De Chile here. It's incredible story telling at court roots level documenting football at its purest. Beautiful game, well embraced. When Nike do street art, the artists chosen set a serious bar.
