We caught up with the design team at Pro-Direct Soccer to take a closer look at the artwork behind their recent Nike four-silo campaign.
We recently featured the Pro-Direct Soccer adidas Predator Anniversary artwork and now their team of designers have flipped their Swoosh caps on to whip up a collection sketches as part of their campaign for Nike's updated silo colourways.
The concept Pro-Direct Soccer proposed was derived from Nike’s use of street art, graffiti and mural style imagery that featured prominently in the ‘Risk Everything’ campaign. The boots were shot top down with sketch style lettering positioned around the boots in a style that accentuated the characteristics of each silo.
The design team explained to us; "We produced 4 individual posters that work on their own as an individual asset, but also sit comfortably as a collection. Once each asset was created we elevated the deck by shooting each silo and physically laying the boot on its poster. This opened the door to a more product focused angle, allowing us to shoot tec-spec imagery and focus on the key aspects of each boot."
Each silo creates its own identity and alignes itself well to the create & attack formation that Nike have established across the collection. "Our designers went to town with the cut & paste designs, drawing & scanning elements to produce the final campaign look, which has gone down well across all our social platforms with record likes and shares."
The new Nike Football boot collection is available now from Pro-Direct Soccer.
