In breaking well outside the four walls of convention and taking to a Parisian church, Paris Saint-Germain and Koché presented a collaboration last night that, rather fantastically, is like nothing we've seen done in football before.
This collaboration between Paris Saint-Germain and Koché reworks a series of iconic shirts into a sparkling array of esteemed looks. Led by Creative Director Christelle Kocher, this is the first link up between the fashion house and football club having recently signed a multi-season agreement as they lead the charge in taking football into the fashion world.
Launched in the Church of Saint-Merry, Paris, each piece expands the mind in exploring where football can go with a healthy dosage of Swarovski crystals and woven Koché T-shirts. It showcases just why PSG are the top billing where the creative game is concerned.
Modern football might not look how it used to but it's interesting, inspiring and straight up different.
Photography courtesy of Julien Scussel / PSG and Indigitalimages / KOCHÉ