The next generation of Ultraboost has arrived as adidas Running have officially unveiled the UltraBoost 19 "Laser Red" shoe. Designers and product developers from the brand worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.
UltraBoost has had an immense influence amongst all adidas categories since its birth in 2014, including a prominent role in adidas Football. The ACE and Predator football boot series have embraced the technology as well as numerous off-pitch sneakers that cover the full adidas silo collection. Now, the tech enters a new chapter with the UltraBoost 19.
Originally born as a running shoe, the UltraBoost has developed into one of the most loved lifestyle silhouettes on the market, but it's back to running where the UltraBoost 19 kicks things off, with runners making it clear that they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas UltraBoost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.
The new UltraBoost 19 has 20% more BOOST in the midsole compared to the first generation UltraBoost, as well as a Primeknit 360 upper and updated 3D heel frame. Sam Handy, Vice President Design, adidas Running, said: “In creating the adidas UltraBoost 19, we tore up the rule book. We challenged the status quo of what a running shoe should be and how it should be created. We enlisted runners from all over our network to be a part of this process, with one goal in mind – to create the most responsive, performance-driven version of the UltraBoost possible. On this journey, we literally tore apart the old model and discovered new testing, manufacturing and coloring methods to really challenge ourselves to reach our ambition.”
The adidas Ultraboost 19 will initially launch in a limited-release "Laser Red" colourway on Dec 15, with further limited-edition drops to follow in the lead-up to the global inline launch on Feb 21.
