On a journey that lights the fuse on a quest to 'Ignite the Game' Nike Football have launched a campaign that captures the spirit and adventure that has seen Blaise Matuidi's career blossom.
At the heart of the campaign is a short film that acts as the catalyst for a positive revolving door of football. No tired cliche this breaths fresh life into the game as players are inspired by greats and then go on to inspire those that follows. A burning source of inspiration for Matuidi was the world over hero Jay Jay Okocha. That is where this story begins to take flight.
The words of Matuidi on the PSG talisman, “Jay-Jay Okocha was my favorite player as a young boy. I used to love to watch him play for my team. He was the player who lifted the team and the fans with moments of skill and ability on the ball. Seeing his moments of brilliance inspired me to make it happen.”
The game showcased in beautiful form, and the unrivalled ability to bring people together across cultures, is a message that underpins the story that Nike have showcased. Lorenzo Moretti, VP Western Europe Football at Nike lays down the game when he says, “We believe that brilliant football is contagious, and that one brilliant move can set the game on fire. This is much more than a story of drive and accomplishment. It represents Nike’s footballing philosophy and the athlete's journey towards sporting victory,".
The start of the 2016 Summer campaign from Nike, this may be about sparking the fuse for now but you can imagine where the embers lead if this is the beginning. The challenge for creative delivery and on point story telling from the top of the game commences, bring on the heat.
You can watch the film from inside the Nike Football App now. Game on.
