Sydney got its custom game on at the weekend as the Swoosh rolled out the Nike FTBL Studio over the weekend with Local FC. A customisable jersey workshop opened its doors to a creative party of rule-breaking designs and bespoke style.
Australian flair met clean jersey canvases as Local FC laid on a buffet of the bespoke, allowing guests to take plain Nike football shirts and modify them with an array of limited edition badges, numbers, and graphics to create a truly unique design. Each person leaving the space with a jersey different to the next. Bending the rules of stereotypical shirt personalisation, the experience showcased the best of creativity potential with the shackles fully off.
Some absolute pearlers in amongst that lot. The football jersey game across all brands right now is strong. Brands are focusing hard on how shirts are perceived and used in lifestyle circles and that has benefited the overall perception of football within alternative circles. Showing no signs of slowing down, here.