Thee Stripes to partner Belgium on the road to Euro 2016.
adidas have announced a long-term partnership with the Belgian national football team who recently rose to 5th in the FIFA World Rankings after reaching the quarter finals at World Cup. The deal commences on September 1st 2014 and will see the 'Belgian Red Devils' partner the three stripes on the road to Euro 2016 and beyond.
adidas already possesses close links with Belgian football, who achieved its biggest successes together after their fourth place finish in the 1986 FIFA World Cup in Mexico and their second place finish in EURO 1980 in Italy. The new kit will be worn for the first time on September 4th when the team plays a friendly match against Australia.
Claus-Peter Mayer, VP Global Sports Marketing Football at adidas, said of the announcement: “It is a great addition to the adidas portfolio to have signed this football nation of huge potential and it demonstrates our continued investment in football around the world. With a great achievement at the FIFA World Cup 2014 reaching the quarter finals, and a current fifth place at the FIFA World Ranking, we are excited about this strong relationship and look forward to UEFA EURO 2016.”
Filip Van Doorslaer, Marketing & Events Director of the Royal Belgian Football Association said: “This is again a fantastic moment within the current development of our Belgian Red Devils brand on an international level. Knowing we shared our biggest successes in the past, we are proud to be working again with such a historic and prestigious brand giving us the worldwide leverage. The proven performance and continuous innovation of adidas gives an extra lift to Belgian football.”
