Representing strength, craftsmanship, and attention to detail, LAFC have unveiled their new 2024 primary jersey from adidas, which sees a sleek gold pinstripe design on the traditional black base.
By having black and gold as their traditional primary colours, LAFC are always going to be in the running for best dressed awards. Trick for adidas is to keep that look fresh, and this season they achieve that through the use of a minimalist look punctuated on the front by gold and carbon pinstripes on LAFC’s primary black home colour. And the club enlisted the help of a new equipment manager to help with the unveiling…
The Club’s badge, with its 2022 championship star sitting proudly above, remains on the left chest panel, opposite the Three Stripe branding, with new jersey sponsor, BMO, centred on the torso in matching gold lettering. The Three Stripes also run down the shoulders in gold, a colour also thankfully adopted by Ford, the sleeve sponsor. In keeping consistent with the tradition of the jerseys that came before it, the neck tape inside reads ‘Shoulder to Shoulder’ – a rallying cry to unite supporters and a reference to building the Club together through community and city partners.
The LAFC 2024 Primary Jersey is available from 17 February at prodirectsport.com/soccer
