Lotto turn on the style with limited edition Stadio Potenza to celebrate Luca Toni's decade-long relationship with the Italian brand.

Loyalty is a word that's quickly disappearing in the footballing world as money talks louder than ever. Only a handful of players stay true to a brand and for Lotto their man is Luca Toni. Ok, he's not the most loyal when it comes to clubs, he's had 15 of them in fact but Toni has spent the last decade as a one-man-brand with his fellow countrymen Lotto, who have now rewarded him with a limited edition run of Stadio Potenza Luca Toni 10+ football boots.

Just 120 pairs have been produced worldwide with 001 currently worn on pitch by the ex-Italy frontman. Luca's special edition boots feature his name on the heel with 10+ alongside the double lozenge logo, an Italian flag and an Azzurri blue upper. Part of the 2006 World Cup winning Italian squad Toni is still banging in the goals in Serie A at the grand old age of 37 with Verona and his new signature wheels are built on a lightweight outsole to ensure maximum cushioning on impact.

The Lotto Stadio Potenza Luca Toni 10+ boots are available at Pro-Direct Soccer. What do you think of the signature Toni boots? Drop us a line downstairs.