Creative Soccer Culture

Giorgi Sudakov On A Journey Shaped By Shakhtar, Inspired By Dreams, & Guided By Intent

For Giorgi Sudakov, the pitch has never just been turf and lines—it’s been a sanctuary, a proving ground, and a lifeline. From his formative years in Shakhtar Donetsk’s academy to a Champions League debut against Real Madrid at just 18, his rise has mirrored the chaos and resilience of modern Ukraine.

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Original Stories

Features

UEFA Women's Euro 2025: Young Ballers You Didn't Know You Needed To Watch Out For

T-2 days. Kick-off is almost here. The start of the Women’s Euro 2025 is fast approaching, and the hype has never been more alive. Ahead of the tournament, we have rounded up the best up-and-coming ballers you need to watch out for this summer. They’re young, tekky and utterly fearless, ready to take Switzerland by storm.

Interviews

From Brazil to Bavaria | Giovane Élber On A Life Shaped By Football, Culture, & Connection

Taking to the streets of Miami in company with FC Bayern Munich, Audi and none other than Giovane Élber.

Features

Why We’re Excited To See Reebok’s Return To The English Game

Reebok is back. In amongst the big brands, it’s the challengers that often bring the heat, raising the jersey design game. With that in mind and following the reveal of Charlton Athletic’s new kit, here’s why we’re excited to see Reebok back in English Football.

Features

Beyond The Pitch: How Genoa CFC Is Redefining Its Position In Creative Soccer Culture

From bold collaborations with the likes of The Undertaker and Rita Ora to crossovers with stars like Stefanos Tsitsipas, Genoa is proving that football content can be so much more than matchdays, and it showcases a club that's pushing boundaries and staying ahead of the curve.

Features

Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which gathered global trailblazers, legendary athletes, and visionary investors to celebrate and accelerate the rise of women’s football, served as a snapshot of how new players continue to jump on the train of growing the women’s game. 

Interviews

From Gravel To Glory: Aubrey Modiba Owns His Story

Aubrey Modiba is the embodiment of belief, perseverance, and joy. A player defined by flair on the pitch and groundedness off it, his journey is as rich in culture as it is in character. We caught up with him to reflect on how far he's come — and what it all means.

Events

Travis Scott and Nike Bring Mad Maximus To Barcelona For One Night Only

Goosebumps in Barcelona as Nike and Travis Scott touch down in BCN for the latest Mad Maximus event. The best street ballers across Europe came together to compete between the concrete walls of Parc del Fòrum, whilst surprise appearances from Barça legends and a secret Travis concert made it a night to remember.

Features

Double Diamond Days: How Umbro Shaped 90s Football Culture On and Off the Pitch

From the England national team on pitch in iconic tournaments such as Italia ’90, Euro ’96 and France ’98 to Liam Gallagher strolling out on stage at Maine Road in a questionably obtained Umbro drill top, the Double Diamond pretty much epitomised football both on and off the pitch in the nineties.

CREATIVE SOCCER CULTURE

Community

Interviews

Through The Lens: Daniel Zuliani’s Miami View On Football, Culture & Creativity

In a city where football is becoming a cultural force, Miami-based photographer Daniel Zuliani is capturing the movement from the inside out. Here, he speaks on creativity, culture, and what it means to shoot with purpose.

Interviews

VANGUARD: The Creative Soccer Community | Thebe Magugu

Welcome to SoccerBible’s ‘Vanguard: The Creative Soccer Community' series — our celebration of those reshaping the seams of creative soccer culture. At the crossroads of high fashion and football’s raw emotional power, few figures embody the spirit of this movement like Thebe Magugu.

Design Miscellaneous

The Football Gal Elevates The 2025 Spain Jersey In Her Signature Style

adidas have linked up with Diana Al Shammari, aka The Football Gal, to drop a limited edition Spain jersey like no other, just in time for this summer’s Women’s Euros.

Lifestyle Miscellaneous

Atlanta United Drop Stunning AAPI Heritage Scarf Designed by Sanithna Phansavanh

Atlanta United have dropped a beautiful homage to Asian American and Pacific Islander Heritage Month, releasing a special edition scarf that bridges the club’s identity with cultural storytelling — all through the hands of one of Atlanta’s own: Sanithna Phansavanh.

Interviews

Filmmaker Xaymaca Awoyungbo’s Love Letter To Walthamstow’s Special 23-25 Kits

Back in 2023 East London football club Walthamstow FC and kit partners Admiral launched what was one of the most unique kit sets in recent memory, produced in collaboration with the William Morris Gallery. Now, filmmaker and Walthamstow native, Xaymaca Awoyungbo has explored the story behind the kit’s design in a new documentary.

Interviews

Rooted in Rivalry, Radiating Unity: Rich Tu’s Vision for NYNJ 2026

The official New York New Jersey (NYNJ) Host City poster for FIFA World Cup 2026 is more than just eye candy — it’s the first flare in what promises to be a summer of global celebration, seen through a local lens. Designed by New Jersey native and Brooklyn-based artist Rich Tu, the artwork doesn’t just represent a region — it pulses with its energy, history, and identity, as we found out when we spoke with Tu recently.

Interviews

Mauricio Cuevas On LA, Soccer & Embracing Culture

During our latest trip to LA for the adidas Fútbol Society, as part of our ON A PLATE series, we spoke to The Galaxy’s finest defender, Mauricio Cuevas. Exploring the effects of personal heritage on his career, Cuevas talks about a culture rooted in passion and how it brings a sense of identity to his game.

Interviews

From Murals To The Pitch: Mr. B Baby On Art, Identity & Football

At our most recent ON A PLATE event in Los Angeles, we spoke with Michelle Guerrero A.K.A Mr. B Baby (a creator in her own lane: muralist, artist, fiercely authentic) about everything from art and mental health, to the next generation and what it means to celebrate your culture in living colour.

Lifestyle

Lifestyle Clothing

Defected x MEYBA Return With Another Certified Summer Classic For 2025

Fresh off the back of last year’s rapid sell-out success, Defected and MEYBA have reunited once again to drop another instant classic – the Defected x MEYBA 2025 football shirt. With eyes firmly fixed on summer and ears tuned into the rhythm of house, this year’s strip is an all-new flex for fans of football and dance culture alike.

Lifestyle Clothing

Admiral Team Up With The Spice Girls For A Lifestyle Jersey In Time For Festival Season

The most unexpected collaboration of the year may already have a winner, as sportswear icons Admiral team up with the Spice Girls. The generational girls band take a dive into sports waters, bringing us a fresh twist on a classic football jersey ready to spice up your life just in time for festival season.

Lifestyle Clothing

Societas Partner Up With TSV 1860 München For Limited Edition Tracksuit

Sports collective and design agency Societas are back, and this time they are returning to their roots – partnering up with TSV 1860 München. The two come together to rep club identity beyond the pitch, releasing a limited-edition tracksuit which embraces all things TSV.

Lifestyle Clothing

From The Hill to Brazil: St. Louis CITY SC Drops Heritage-Laced Capsule Honouring The 1950 “Mirac…

Commemorating the 75th anniversary of arguably the greatest upset in FIFA World Cup history, St. Louis CITY SC have revealed an exclusive tribute collection created in collaboration with SoccerBible.

Lifestyle Sneakers

Mizuno Bring A Classic Silhouette To the Streets With Wave Prophecy Morelia Neo Drop

Mizuno are elevating their Paris fashion week festivities with an iconic new launch, blending their two signature silhouettes together for the ‘Wave Prophecy Morelia Neo’. What better way to celebrate the 40-year anniversary of the classic Morelia silo than by taking it straight from the pitch and onto the streets.

Lifestyle Clothing

Pepsi x Classic Football Shirts Serve Up A Retro-Future Remix Of Football Culture

Mining their long-standing association with football and building off their most recent campaign, Pepsi have teamed up with Classic Football Shirts to release a new apparel collection.

Lifestyle Clothing

One Block Down are Dropping a Football-Inspired Spring Summer 25 Collection

One Block Down have given us the first taste of the Spring Summer 25 collection, with pieces featuring clear nods to the beautiful game. The collection looks to draw inspiration from iconic kits and terrace fashion, blended with the signature One Block Down aesthetic. A perfect fusion of football and fashion.

Lifestyle Clothing

Over the Pitch Collaborate With tripleS For New Lifestyle Collection

We are getting used to hearing Over the Pitch’s name when it comes to football fashion, and they return once again, this time linking up with popular K-pop girl band tripleS. The collaboration fuses K-fashion and streetwear with vintage football aesthetics, reflecting OTP’s sport-culture identity as well as the band’s contemporary vibe.

SoccerBible & adidas Proudly Present 'Under The Tongue': The Untold Story Of Football's Most Iconic Boot

Coinciding with its premier at Koko in Camden, London, adidas and SoccerBible have proudly revealed the full ‘Under The Tongue’ Predator documentary, which you can now watch above.

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