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Home Interviews

‘Homecoming’: Abderrahmane Trabsini On Making PUMA’s 2025 Morocco Kits

Morocco is well and truly establishing itself as a force to be reckoned with in the world of football, and now in the kit game too. We talked to this year’s designer, Abderrahmane Trabsini, about the process behind PUMA’s latest release and his rise in the world of fashion.
Performance Football Boots

Nike Drop Chapter 2 Of The Air Zoom Mercurial 'Cosmic Speed' Series

With the Dream Speed series having concluded, Nike ramp up the Cosmic Speed, with the reveal of the second chapter, which sees separate colourways for the Air Zoom Mercurial Vapor XVI and Superfly X.
Performance Football Apparel

PUMA Reveal AFCON 2025 Kits For Egypt, Côte d'Ivoire, Morocco, Senegal & Ghana

Ready for the latest push for greatness, PUMA have unveiled the new AFCON 2025 home and away kits for Egypt, Côte d'Ivoire, Morocco, Senegal and Ghana.

Design Miscellaneous

Take A Deep Dive Into The New FIFA Club World Cup Trophy Design

The FIFA Club World Cup 2025 is set to revamp the competition into a truly global event that will bring together the best club sides from across the globe. Here we take a closer look at the intricate detail behind the design of the tournament’s new trophy.
adidas Present 24/25 FC Copenhagen Third Jersey Design
 Football Apparel
Scenes From The Nike x Travis Scott Cactus Colosseum Event
 Events
Macron Present FC Basel 24/25 Fourth Shirt Design
 Football Apparel
Nike Re-Release The 2004 Portugal Shirt
 Clothing
Artist Christian Jeffrey Creates Stunning Custom England Shirt Design
 Art and Illustration

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Performance Football Boots Football Apparel Interviews Lifestyle Sneakers Clothing Design Art and Illustration Books and Magazines Product Design Photography Residence Concept Design Boot Spotting Community Events

Original Stories

Performance Football Boots

Looking Back At All adidas Predator 24 FT Colourways

The adidas Predator 24 FT has dominated the last 12 months like few boots ever have in the past, with release after release consistently hitting the mark. With the last colourway dropping this week, here we take a look back at all 17 editions.
Features

Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But more than a mere acknowledgment of the player’s performances on the pitch, could this represent a defining moment in football culture?
Interviews

Gaining Insight From Zeta Into Real Madrid’s Latest ‘Artist Pack’ Collection

In collaboration with Fundación Real Madrid, adidas has unveiled “Artist Pack”, a new collection of apparel designed by graffiti legend Zeta 1970 that celebrates the intersection between art, sport and social inclusion, and we spoke to the artist to find out more.
Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.
Features

Why EA Sports FC Is Fundamental To US Soccer Culture

EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.
Design Books and Magazines

In Review: Black Arsenal — A Fascinating Survey Of Multiculturalism & Innovative Football Jerseys…

Evolving from Barbican talk to impressive book, co-editor Dr Clive Chijioke Nwonka has pinpointed the strong affinity Black people have with the North London club, which inspired recent jersey designs.
Interviews

Jaedyn Shaw On The Olympics, Success & The Beauty Industry In Sport

We recently caught up with Jaedyn Shaw, the youngest member of the gold medal-winning USWNT Olympic squad, and took the opportunity to talk with her about her Olympic experience, what constitutes success, and what it’s like being a role model amongst a host of other topics.
Interviews

In Conversation | Gary Aspden Lifts The Lid On SPZL F.C.

Following the launch of SPZL F.C., the new collection from the premium adidas Originals sub-label, we caught up with brand curator, Gary Aspden, to find out more about the project, including how Jurgen Klopp became involved.
Home Interviews

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.

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Latest Boots & Kits

Performance Football Boots

PUMA Drop Ultra 5 x F1 Ahead Of Las Vegas Grand Prix

Continuing their relationship with one of the fastest motorsports on the planet, PUMA drop the Ultra 5 Ultimate x F1 ahead of the Las Vegas Grand Prix.

adidas Present 24/25 FC Copenhagen Third Jersey Design
Performance Football Apparel
Macron Present FC Basel 24/25 Fourth Shirt Design
Performance Football Apparel
adidas & Argentina Celebrate 50 Years Of Association With Special Jersey
Performance Football Apparel
PUMA Reveal AFCON 2025 Kits For Egypt, Côte d'Ivoire, Morocco, Senegal & Ghana
Performance Football Apparel
Macron Present CSKA Sofia Limited Edition Jersey Design
Performance Football Apparel
Performance Football Boots
Nike Light It Up With The Mercurial Dream Speed 009
Performance Football Boots
adidas & David Beckham Drop Co-Designed Predator 24
Performance Football Boots
Skechers Drop The Ignite Pack
Performance Football Boots
PUMA Partner With Artist For The Limited Edition Future x Orlinski
CREATIVE SOCCER CULTURE

Community

Design Art and Illustration

Artist Christian Jeffrey Creates Stunning Custom England Shirt Design

Turning his incredible artistic talents to the national team, artist and designer Christian Jeffrey has created an incredible custom England shirt design, combining Sir Geoff Hurst’s 1966 World Cup jersey and a knight’s armour.
Design Miscellaneous

Rise United Nations Cup 2024 Sees East & Southeast Asian Communities Designing Bespoke Kits

For this year’s edition of the Rise United Nations Cup, a host of talented designers, artists, photographers, and filmmakers from the East and Southeast Asian (ESEA) communities across London were tasked with creating their own custom-designed 2024 jerseys.
Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.
Design Miscellaneous

JW Studios Creates TKPro Lux Slipper & TKPro Adilette

Following Toni Kroos’ retirement from football earlier this year, custom product designer, Jakob Werner has revealed a special TKpro Lux Slipper and TKpro Adilette, created from the former German international’s boots of choice.
Community

Bled FC Founder Nam Kunn’s Experimental Football Jerseys Blend Travel & Cultural Curiosities

Graphic design, photography, magazine-making – the Vietnamese-Parisian has been doing all this and more through his respected creative football studio for over 10 years.
Community

Cacahuètes Sluts founder Fati Rouina spearheads radical football culture moments in Paris

The inclusive grassroots football team that the Algerian-born Parisian founded in 2012 has evolved into a disruptive creative collective that curates diverse events and releases unique merch.
Interviews

Meet Pepe Perretta, The Acclaimed Artist Behind Our Monumental Miami Tifos

The in-demand Argentine breaks down his creative practice over the last two decades after we asked him to create a series of Copa América-inspired flags for our Miami ‘On A Plate’ Creative Soccer Culture Tour party.
Interviews

The Crew Behind ‘The Berlin Edition’ Exhibition Aim To Enlighten Us

Euro 2024 was the hook, using immersive digital storytelling, amazing photography, and compelling essays curated by The Culture Division, Gegenpresse, and Fußball-Woche as bait, to reel us into Berlin’s radical football culture.

Lifestyle

Lifestyle Clothing

Nike Re-Release The 2004 Portugal Shirt

Following in the footsteps of fellow Portuguese-tongued Brazil, Portugal are the latest international federation to get a classic jersey reissue, and this time it’s the iconic design from Euro 2004.
Lifestyle Clothing

Starcow Paris & Kappa Team Up For Collaborative Jersey

Combining Kappa's sporting DNA and Starcow's urban and creative aesthetic, the pair have come together for a collaborative jersey that celebrates the increasing breakdown of cultural borders.
Lifestyle Clothing

dotSwoosh Introduce The Nike x EA SPORTS FC 'Founders Shirt'

Bridging the gap between virtual and real, Nike and EA Sports have teamed up via dotSwoosh to present the Nike x EA SPORTS FC Founders shirt, exclusive to FC 25 Founders.
Lifestyle Clothing

Pompeii Club de Fútbol x Kappa Return With Season 2 Collection

Continuing on their quest to be the best dressed club in the world, Pompeii Club de Fútbol introduce season 2 of their collaboration with Kappa.
Lifestyle Clothing

Real Madrid, Arsenal & Man United Get adicolor collections from adidas

Building off the success of the recent LFSTLR ranges, adidas have released new retro adicolor ranges for Real Madrid, Arsenal and Manchester United.
Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.
Lifestyle Clothing

KidSuper Teams Up With Ronaldinho For Homage-Fuelled Collection

Having been teased throughout the year, including an appearance at Paris Fashion Week, KidSuper and Ronaldinho’s ‘Colmdinho’ collection has officially been revealed.
Lifestyle Clothing

adidas SPZL & C.P. Company Reunite For A Collaborative Collection

Two absolute staples of football fashion come together once more in celebration of an anniversary, with C.P. Company and adidas SPZL revealing a new collaborative collection.

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