Brain Dead becoming UD Ibiza’s official technical partner earlier this year is one of the most interesting football partnerships to date.
Creating an identity for an entire football league is a more delicate job than it might first appear.
After months of speculation, On has officially confirmed its much-talked-about move into football by unveiling none other than Kylian Mbappé as its leading athlete and Thierry Henry as its Director of Football.
Elite footballers are particular people, and understandably so. When your feet are responsible for your reputation and your livelihood, an almost-right pair of boots isn’t really right at all.
Kylian Mbappé has spent most of his adult life being described like a future event.
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When brands drop whiteout packs, they’re usually aimed at players looking for a clean, understated look. They rarely get much traction at the top level of the game. But Nike's new Bright Lights Pack bucks that trend completely.
Malick Thiaw isn’t your archetypal defender. He’s different, and representative of a new, exciting modern era of defending.
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