Ronaldo, Neymar and Rooney all star in new film by Nike.
Ramping up their World Cup build up, Nike have launched the fist installment of the 2014 Football campaign starring Cristiano Ronaldo, Neymar and Wayne Rooney. The film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage.
“Playing for your country is an honor every footballer wants, but with that honor comes immense pressure and responsibility,” says Davide Grasso, Nike’s Chief Marketing Officer. “The film aims to show how some of the world’s best players succeed despite that pressure, through their willingness to risk everything.”
The film, which was directed by legendary ad director Jonthan Glazer and overseen by London ad agency Weiden + Kennedy, depicts Ronaldo as he make his way through the streets of Lisbon, Neymar confronting the pressure of wearing the Brazilian number 10 shirt and Rooney being scrutinised by the British media.
“The expectations – from a nation’s hopes to the historic power of a shirt – are massive, but these are players who thrive on that responsibility,” Grasso adds. “These players play on the edge because they know great moments usually spring from attempts to try something out of the ordinary. Think about Zlatan's overhead kick last year, or Rooney's goal last weekend. Those moments do not occur without fearless risk-taking.”
For more information on the campaign head to nike.com/riskeverything What do you think of the video? Let us know. Join the conversation online, on Twitter and on Facebook.
