adidas and Manchester United have announced a ten year official partnership that will kick off from the 2015/2016 season.
adidas have wasted no time in securing the world's most marketable football club after United cut their 13 year old strings with Nike earlier this month. The deal is reported to be costing adidas around £70 million a year, a whopping £40 million more per year than their kit deal with Real Madrid, to make it the most valuable football kit manufacturing deal ever, by a long way.
“We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world,” said Herbert Hainer, adidas Group CEO. “At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership.”
This isn't the first time the Three Stripes have appeared on the famous red jerseys, adidas produced arguably some of the best kits for the red half of Manchester between 1980-1992 and next season will see the return of adidas in a ten-year-deal that is expected to cost the brand over £700 million. Between the Chevrolet shirt contract and adidas kit deal Man United will rake in almost £130 million per season, that's more than their annual gate revenue.
What are your thoughts on the Manchester United adidas kit deal? Drop us a line in the comments.
