Nike’s latest cold weather campaign takes a playful approach to tackling the elements & to choose your winter.
As the temperatures plummet the temptation to skip training for some becomes hard to ignore, the weather can begin to dictate your training schedule however Nike’s latest campaign challenges you to save the excuses, get equipped with the right baselayer and continue to strive towards greatness. In Nike's words "If athletes succumb to the elements, then someone else will take their spot."
The film is the first in a multi-part series, debunking the myth that just because it’s cold outside, you have to stay inside. By wearing Nike Hyperwarm baselayer, Nike athletes can lock in their performance while simultaneously locking out the elements. The initial film features actor Chris O’Dowd as a weatherman and a collection of professional athletes including Clint Dempsey.
Is the baselayer out yet this season? All Nike Hyperwarm baselayers are available at selected online stockists including Pro-Direct Soccer.
