Launching their new global campaign, adidas roll-out the first of a series of films titled Sport 15. Throughout the year, Sport 15 will tell stories that motivate and inspire young athletes to be the best they can be, with the first film headlined by Lionel Messi, James Rodriguez and Derrick Rose.
The first dramatic clip "Take it" has a strong, motivational message underlining every game is a chance for greatness. “Sport 15 is more than a campaign. Sport 15 is a long-term investment into our brand,”, says Eric Liedtke, adidas Board Member responsible for Global Brands. “adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else.”
Starting with the first 60- and 30-second commercials ’Take it’ and ’Takers’, adidas will celebrate sport with no interruptions in 2015 and beyond. All of the films are based on the insight that sport happens in moments and adidas celebrate the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team. In sport, no one owns today – every minute of every game is up for grabs and yours for taking.
Stay tuned for the next film in the Sport 15 series and make sure to follow adidas on youtube.
