New Balance continue to muscle in on the football market by securing a long-term partnership with Scottish Premier League champions Celtic from the 2015/16 season onwards.
Celtic will join Liverpool, Stoke, FC Porto and Sevilla in hosting the New Balance logo on their club shirts next season. New Balance have flexed their muscles once again by securing a deal with another top European team on the back of announcing their on-pitch player line-up as they look to make a firm grasp on the industry next season.
Celtic Chief Executive Peter Lawwell commented: “New Balance is one of the world’s leading sportswear manufacturers and will cater to the huge global demand for the Celtic FC kit. Importantly, our cultures match well. While New Balance is relatively new to football, its sporting heritage dates back more than 100 years and there is huge excitement around the brand and its ambitions globally. Both Celtic FC and New Balance look forward to an exciting, long and rewarding future collaboration.”
Celtic fans, what do you think of the New Balance announcement? Drop us a line below.
