Discouraging fans to buy from ticket touts and encouraging them to go down the official channels may not sound like the most exciting brief but this campaign has been brought to life with abstract animation and illustration.
Commissioned by Sulfurica, this work created by Jorge De la Paz and Coraje Estudio uses masterful illustration, outlining the dangers of buying tickets through unofficial means. Something that on paper may not sound like the most exciting riveting, this collective of creatives have added some spice, delivering this campaign with a tasteful finish.
The Copa America kicks off in Chile in just two days (Friday). Let us know who you think will win in the comments below.
