Creative Soccer Culture

Launching a kit with class | Fiorentina x Le Coq Sportif

Having recently unveiled their ultra cool home shirt, Le Coq Sportif held an exclusive event to showcase their 'Purple at Heart' inspired kit.

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Not just a pretty kit, the all encompassing launch of this number was dialed up in tremendous fashion for a club that is swimming in the romantic and passionate world of football fandom. Held in the Piazza Santo Spirito in Florence, the back drop could not inspire football culture any more. Supporters joined with players and staff as well as artists The Sweet Life Society, Yannick Noah and The Avener to celebrate the link up between brand and club.

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You can see the new home kit in all its glory here. What do you reckon, top 10 kit launches material?

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