As Christmas comes calling, attention turns to the campaign work across the country as clubs use the celebration as an opportunity to welcome in new fans. Whether it's half season ticket offers or a range of merchandise, Man City have gone a step further adding a glimpse behind the scenes.
Usually a safe pair of hands in fairness, Joe Hart is carving up the turkey while the likes of Jesus Navas, Sagna, Caballero, Mangala and legend Mike Summerbee all feature. A behind the scenes shoot, directed by Sharon Latham - the delivery is pretty on point.
Eyes out for Manuel Pellegrini who sits framed on the wall, there's quite a selection of Christmas merch on show. Always good to bring a bit more natural story telling to promotional work - football is a shared platform of passion and this feels like an effective way to show fans a side to players that is usually locked away. Smart.