adidas hit play on their full #FirstNeverFollows film titled 'Blah Blah Blah' that shuts down the scrutiny of pre-season gossip and speculation.
After releasing bespoke videos for some of their top European clubs, the full #FirstNeverFollow film features players and managers from the six global superpower adidas clubs explaining the they'll be doing their talking on the pitch this season, not in the media, the pubs or the terraces. When you rope in Real Madrid, Bayern Munich, Man United, Chelsea, Juventus and AC Milan into one film it's nailed on to be a hit and adidas are smashing the 2016/17 pre-season with confidence and relevance.
Paul Pogba, Manuel Neuer, Gareth Bale, James Rodriguez, Diego Costa and Miralem Pjanic, as well as managers Zinedine Zidane and new Manchester United manager Jose Mourinho also play their part in the 'Blah Blah Blah' film as adidas lean on their big hitters to kick off the season with an epic campaign. In the film, the players can be seen wearing the new third kits for each club, apart from Pogba, who's still teasing his next move and it's that move that adidas are hugely capitalising on, playing their part in the whole discussion. The track? 'Sort it out Sharon’ by Dusky feat. Wiley, if you're interested.
