adidas launches a teaser to announce the comeback of their 'First Never Follows' film series. Headlined by currently the most talked about player in world football, Paul Pogba, the full video will launch tomorrow and showcase new third kits of the six largest adidas clubs.
No better time to have Paul Pogba on your books and adidas are nailing it by leaning on their leading man, the new king of cool. Pogba and the Three Stripes seem to have known where his future lies for some weeks now and have been toying and teasing fans in a genius style. At the end of the day if it was United, Juve or Real Madrid, it was win, win, win for adidas. The latest trailer film is a prelude for individual, bespoke films for each of Real Madrid, Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan. These films will feature adidas stars from across the six clubs and will also launch the third kits of each club for the coming season. Manchester United fan Stormzy features in the trailer so you can expect a few special guests when adidas drop the full films tomorrow. 
In the preview film, Paul Pogba can be seen wearing the new Solar Yellow ACE 16+ PURECONTROL, defiantly telling viewers not to believe everything they read in the papers. Although it's hard to deny he's clearly enjoying having the media in the palm of his hand. Ahead of the new season; there's endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and who won’t. The 'First Never Follows' film series is a statement that the time for talking is over, and a call to let the players do the talking on the pitch instead.
Stay tuned for the full films and third kit reveals tomorrow.
