Nike launch the second installment of their 2016 Rio Olympic Games film series under the title 'Unlimited Future', ahead of a huge month of sport.
Carrying on the Just Do It "Unlimited Campaign" the latest film underlines the fact that every athlete was once a child playing their sport for the first time. Built to inspire, the "Unlimited You" film focuses on the hard work and determination shown by these athletes, including Neymar, to reach the Olympic stage.
Nike have a history of smashing major events out of the stadium when it comes to their pre-event films, escpecially in football. And, they've done it again for the 2016 Olympics in a light-hearted but strong messaged video that demonstrates the variety of athletes and their perfected skills across all sports at the Games.
"Unlimited You",as with the first "Unlimited Future" fim above, was created by Wieden+Kennedy and narrated by actor Oscar Isaac. Calling across all their sport categories, Nike found cameo roles for athletes Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
