Advertising & Branding

New Balance Announce Celtic Partnership

New Balance continue to muscle in on the football market by securing a long-term partnership with Scottish Premier League champions Celtic from the 2015/16 season onwards.

Advertising & Branding

CR7 Puts On His Dancing Shoes

Ronaldo's obviously pretty happy with his signature CR7 footwear line as he launches a new ad featuring 90 seconds of his finest erotic dance moves, each and every one of them picked up from those ultra-fly Neville brothers on the Manchester dancefloors of 2003.

Advertising & Branding

Under Armour Sign Memphis Depay

Under Armour have bolstered their professional player line-up by announcing the signing of promising PSV Eindhoven and Netherlands winger Memphis Depay.

Advertising & Branding

FIFA Women's World Cup 2015: It's Not Over

Ahead of the FIFA Women's World Cup this summer FOX Sports are getting their viewers pumped up for the United States' chances of success as they look to go one better than 2011.

Advertising & Branding

Ryan Morlan Discusses adidas' Sport 15 Film Series

All about adidas' new brand communication, Sport 15, Ryan Morlan, Vice President of adidas Brand Communications, shares his insights on the brand's latest global campaign.

Advertising & Branding

Kieran Gibbs adidas 'Chant Challenge'

As part of adidas Gameday Plus, Kieran Gibbs talks adidas and takes on the Champions Chant Challenge, as well as telling us all about German duo Lukas Podolski and Per Mertesacker.

Advertising & Branding

adidas Wrap Up Walcott Deal

adidas have announced today that Arsenal's Theo Walcott has swapped the Swoosh for the Stripes to pen a long term deal with the brand, ending his 11 year relationship with Nike.

Advertising & Branding

Umbro Announce PSV Eindhoven Deal

PSV will wear the famous double diamond from the start of next season, starting a five-year partnership that will see Umbro supply technical kit and sportswear to all PSV teams.

Advertising & Branding

New Balance Face A Warrior's Test

Sure, the title is the punniest thing you've ever heard. But, despite a fairly impressive stable of players, plenty of hype built up for their upcoming releases, and the backing of one of the most storied and successful companies in the entirety of footwear...can New Balance actually compete on the world’s stage?

Advertising & Branding

Zlatan Refusing Stripes and Swoosh?

The Zlatan Ibrahimovic boot saga rumbles on. Chances are, that Nike and adidas have both placed the ball in Zlatan's court but the Swede is taking his time to decide who to hit it back to, or if to hit it back at all. As Ibra flirts with both the F50 and the Vapor X we re-visit his options ahead of his next and probable final brand contract.

Advertising & Branding

adidas 'Gameday Plus' Episode 7

Gameday Plus is back for 2015 as the Champions League knock-out stages begin this week and adidas have been on set with Messi, Bale, James Rodríguez, Benzema and Suárez to find out how they deal with haters on the stands and pitch.

Advertising & Branding

adidas Launch New Sport 15 Campaign

Launching their new global campaign, adidas roll-out the first of a series of films titled Sport 15. Throughout the year, Sport 15 will tell stories that motivate and inspire young athletes to be the best they can be, with the first film headlined by Lionel Messi, James Rodriguez and Derrick Rose.

Advertising & Branding

@adidasfootball Nitrocharge Group DM with Javi Martinez

After becoming the first major sports brand to use Twitter's new group DM feature, @adidasfootball invited us into a conversation with 'Football Product Creation Specialist' Marco Müller and Bayern Munich midfielder Javi Martinez to talk all things Nitrocharge.

Advertising & Branding

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