Creative Soccer Culture

Danilo Trains in 2015 Lotto Zhero Gravity

Lotto begin to lay their cards on the table for Fall/Winter 2015 as Udinese's Danilo is spotted testing a blackout version of the new Zhero Gravity.

Lotto originally launched the Zhero Gravity as the world's first laceless football boot back in 2002 but have since replaced the laceless design with, well, laces. As we approach the turn of the year brands are beginning to tease their new toys by hooking up their contracted players with blackout editions of their boots to keep key design features under wraps.

Some description

Udinese's Danilo is currently giving feedback to the brand on their fifth generation silo. The centre back has been training in the blacked out boot this week which host large 'Lotto' branding on the insteps and the famous double lozenge logo on the lateral side of the boot. The most distinct feature of the new speed silo is the messy straight-lined pattern that dominates the upper and could present some bold graphics once the blackout cover is peeled off.

Some description

Lotto recently upped their football footwear game with the launch of the limited edition Luca Toni signature Stadio Potenza, and the sleek new design on the Zhero Gravity looks to have the brand back on the right tracks. Stay tuned as we'll bring you more on the boot ahead of it landing as part of Lotto's Fall/Winter 2015 collection.

Some description

First thoughts on the 2015 Lotto Zhero Gravity football boots? Drop us a line below.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.