Creative Soccer Culture

#CHAMPIONSDRAW by BT Sport

In bringing the creative side of the game to the fore, BT Sport have assembled a blossoming group of super talents that illustrate the game at fresh heights.

The premise of '#CHAMPIONSDRAW' is a brilliantly original one; while the next round on the pitch is settled by the respective teams, off the pitch these illustrations are competing for a knock out place of their own.

Each artist was given a set fixture to draw a commemorative poster for. At each round, the one that gets the least likes on Instagram gets the boot. Ruthless, especially as they are all at such a high standard,but it's a smart way to blend the budding world of art seamlessly to the game.
Some description
Those first five to be unleashed from BT Sport have been designed by Dave Will (PSG v Chelsea), Dave Flanagan (Roma v Real Madrid), Dan Leydon (Juventus v Bayern Munich), Dave Merrell (Arsenal v Barcelona) and Scott McRoy (Dynamo Kyiv v Man City). An off the pitch tournament nicely alligned with the on the pitch coverage, hats off to all involved.

The Champions League is back. Get involved by liking your favourite on the BT Sport Instagram profile.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.