The role of television coverage in the modern game is an unquestionable contributor to its wealth. Lucrative though incomparably competitive, it's a place where market share is fought for ruthlessly. This collection of designs from Paul Patemen came from a light hearted angle and have most certainly got our appreciation.
Centred around the core concept of 'never miss a game', it's a campaign that was released a little while ago now but still lives long with its undertones we can all understand. Poking fun at those moments that wash the game in character, it goes from diving strikers to commentary cliches ― a true celebration of those football fundamentals we all know too well.
Magic spray accompanies that heavy sponge oh so synonymous with a footballing history ― it's a brief that Paul has nurtured and nailed. Hitting the barn door with a banjo every time, you can see more about the project here.
