A closer look at Nike's 'Risk Everything' World Cup Artwork
Launched on Tuesday, the "Risk Everything" campaign pushed Nike's World Cup build-up into overdrive. As well as launching a TV ad featuring Ronaldo, Neymar and Rooney, Nike commissioned uber-cool British design studio 'I Love Dust' to create a series of illustrations.
Produced for Nike's lead World Cup nations each image features the respective country's headline athlete including Ronaldo, Neymar, Clint Dempsey, Raphaël Varane and Gregory van der Wiel layered over a stunning illustration inspired by their culture and heritage. As well as the illustrations, I Love Dust created the campaign's Skull, dice and football logo that has been popping up in various locations on Nike's instagram account.
Regular Nike collaborators, I Love Dust have also created designs and logo's for projects such as the Tiempo '94 trainers and Nike FlyKnit Air Max as well as working with top brands such as Beats By Dre, VH1 and Kia Motors.
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