Presenting a visual celebration of Parisian football culture, fronted by Ronaldinho and brought to life by SoccerBible and SNIPES.
Paris. A city that doesn’t just live and breathe football — it creates it. From the cages in the banlieues to the bright lights of the Parc des Princes, the French capital has always been a place where style and substance meet on concrete pitches. Now, that energy has been immortalised in print with District 98: The Land of the Concrete Gaúcho — a collaborative release between SoccerBible and SNIPES that captures the essence of the Parisian game in its purest, most creative form.
Fronted by the eternal symbol of joy and artistry — Ronaldinho — District 98 is more than a book. It’s a visual manifesto. A mythical reimagining of Paris as a utopia where football is freedom and creativity knows no bounds. Produced by SoccerBible in collaboration with SNIPES, the project celebrates the spirit of the streets — the places where flair is currency and expression is everything.
The name District 98 nods to both the city’s iconic arrondissements and to 1998 — a year that changed everything. The year SNIPES was born. The year France became world champions. The year football and street culture collided to redefine an entire generation. Two decades later, that legacy lives on through the rhythm of a ball bouncing on concrete and the artistry that follows.
Part celebration, part documentation, District 98 is an ode to the players who see football as an art form. Through words, photography, and design, it paints Paris as the beating heart of the Concrete Gaúcho movement — a place where the beautiful game transcends boundaries, blending style, music, and creativity into one seamless expression of freedom.
Every page is drenched in the energy of the city — the floodlights, the sounds, the swagger. Ronaldinho’s spirit flows through it all, a reminder that football, at its best, is joy made visible.
Created as a physical manifestation of SoccerBible and SNIPES’ shared vision, District 98 isn’t just about looking back — it’s about pushing culture forward. It’s about celebrating those who turn everyday spaces into arenas of expression.
This is District 98.
Born from Paris. Told through the spirit of Ronaldinho. Printed for the streets.
The Land of the Concrete Gaúcho awaits.
