Creative Soccer Culture

SETTPACE Creates Inter x County of Milan Concept

Looking to the club’s future, designer SETTPACE has created a new concept collaboration, pairing Inter Milan with fashion label County of Milan, and it features tweaks to the usual Inter visuals, in line with the club’s altering identity.

While Inter Milan look set to land their first Serie A title since the 2009/10 season, off the pitch their identity is in a state of flux, with a new club name and crest being followed by a new front of shirt sponsor. Just won’t be the same without Pirelli. And all of these changes have been taken into account by designer SETTPACE, as he once again visits the Italian club, following the previous psychedelic pairing with Marcelo Burlon.

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Continuing the concept collaboration series, SETTPACE brings together Inter and Milan-based fashion label County of Milan. The design features the brand’s trademark wings print across the chest in Inter’s club colours, along with the Evergrande Group logo – the Chinese property company who are reportedly in pole position to succeed Pirelli as the club’s shirt sponsor. And rounding off the design is what is likely to be the club’s new simplified and streamlined club crest. Could this be something similar to the future look of the Serie A champions elect?

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Check out more of SETTPACE's work here.

Author
Daniel Jones

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