The Premier League have launched a refreshed visual identity that will come into play from the 2016/17 season onwards. The sponsorship abolished in favour of a cleaner, vibrant and modernised edition that maintains the iconic lion.
Working in partnership with global agency DesignStudio and Robin Brand Consultants the league has created a modern take on the famous logo and one that has been designed to be flexible for digital and broadcast formats. As with all change, it'll take time to adjust from a previous symbol embedded so deep in the roots of English football, but the withdrawal of a sponsor's logo restores some purity in the game and that is a move that has to be commended.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," Premier League Managing Director, Richard Masters, said. "We look forward to sharing more details of our new positioning in the coming months."
DesignStudio Founder and CEO, Paul Stafford, said that the release was just the start with a lot more to come from the Premier League before the new season begins. "Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," Stafford said. "And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage."
