When Zlatan Ibrahimovic scored against Caen on Valentine's Day he removed his shirt to reveal a torso covered in tattoos. His body was scribbled with 50 individual names, each a nod to a different person fighting hunger on a day-to-day basis.
It was all part of the World Food Programme’s “805 Million Names” campaign, an initiative to raise awareness for global hunger. One of two artists who designed the temporary tattoos was Alexis Taieb. Alexis grew up as a graffiti artist on the streets of Paris and has worked with Nike on campaigns for the French Football Federation for the 2014 World Cup.
Eight-By-Eight Magazine sat down with Taieb to speak about his previous football related projects, how he became involved in the “805 Million Names” campaign and what it was like to meet the one and only Zlatan Ibrahimovic himself.
Read the full interview at 8by8mag.com.
