An expressive outlet for female players in Russia, Girl Power is a collective of like-minded creative individuals. Based in Moscow, this latest look book and short film showcases the kit they have created with Adidas football.
A strong look for the summer, the look book was shot by photography Yana Davydova and the accompanying short film was created by Anna Shmitko. Arguably the first of it's kind in Russia, Girl Power is a collective that has bridged football and lifestyle together and given women that outlet. Equally changing the perception of women's football in Russia, where there's style there's substance and through collaborating with Adidas, they have used their voice to empower the female side of football.
The team includes women from all kinds of industry and backgrounds - it's open and inspiring to all. From leaders in their professions and communities the team is made up of journalists, lawyers, top managers, diplomats, actresses, TV personalities bringing together an eclectic mix. On a mission to make a change from the top down, they have the attention of global media and the ears of FIFA. Girl Power are now a voice on the global stage. Pioneers with the strongest of sentiments, this creative delivery matched with strong detailing of a new Adidas kit sets the tone as the World Cup hits Russia.
Find out more about Girl Power here.
An exclusive interview with the team is featured in the SoccerBible Special Edition World Cup Magazine '32/12'.
