When adidas come calling, asking for their beautifully expansive range of 2026 Federation home kits to be captured in a Lookbook, you simply can’t say no. So we headed stateside for a road trip like no other…
There’s something about a World Cup on the horizon that stirs a restlessness in the soul — that itch to move, explore, get lost before we find ourselves in the middle of football’s biggest stage. So when adidas tapped SoccerBible to shoot their 2026 World Cup federation kits, we didn’t head for the usual hotspots or picture-perfect stadium steps. We packed up and pointed ourselves into the warm, rolling expanse of the United States — the place where the world will gather in 2026. What followed was a lookbook shaped by impulse, atmosphere, and the mythic stretch of American in-between.
This wasn’t about ticking off landmarks or leaning on postcard nostalgia. The brief, from the start, was to chase a feeling rather than a location — a horizon line instead of a backdrop. The lookbook was built to feel like an impulsive road trip of expression: part daydream, part documentary, and all cinematic wander. A journey through nowhere and everywhere, where the open road becomes a character and the world’s biggest tournament feels close enough to touch, even before the first whistle has blown.
We wanted the jerseys to live out in the wild — not staged, not overly polished, but elevated with style and soaked in the same sun, dust, and quiet magic that define a proper cross-country drive. These kits step away from the sideline walk-ups and tactical tunnels. They breathe. They move. They exist in motion: on desert roads, under big skies, along ferocious speedways that slice through the landscape with a kind of American bravado that matches the scale of the tournament to come.
In many ways, this World Cup is going to be a movie — a global epic played out across an entire continent. We wanted the lookbook to honour that. So we built it in scenes, in vignettes, in layered pockets of atmosphere where time seems to dilate and the journey itself becomes the story. Each frame is a moment that could be anywhere or everywhere, suspended between destinations, stitched together by mood rather than map pins.
This is an ode to the road — to the build-up, the anticipation, the mythic calm before the world descends. The kits sit at the centre of that universe, lived-in and alive, carrying both the weight of history and the thrill of what’s next.
The journey has already begun.
Shop adidas 2026 Federation kits at prodirectsport.com/soccer
