Paris-based collective Cacahuètes Sluts has never been afraid to challenge the status quo. Known for its radical approach to football culture, the group’s latest project takes the rugged mythology of the American West and reframes it through a queer, multicultural lens — a bold reinterpretation that speaks volumes about identity, freedom, and belonging.
The concept is striking: Western aesthetics reimagined as a space of softness and collective strength. Traditionally, cowboy imagery has stood as a symbol of masculinity and solitude — a lone figure against the horizon. This shoot flips that narrative on its head. Here, strength meets vulnerability. Here, bodies move together, not apart. It’s about reclaiming power and redistributing it, creating a visual language where every gesture speaks of inclusion.
Bringing together a team of queer creatives from diverse origins and genders, the shoot blends textures, styles, and attitudes to craft a contemporary vision of what “cowboy energy” means today — especially when filtered through the culture of football. Think leather and denim colliding with football shirts, boots kicking up dust alongside studs and fringe. It’s a dialogue between worlds: the pitch and the prairie, the collective and the individual.
Fati Rouina’s work has always thrived in these intersections. As founder of Cacahuètes Sluts, she’s carved out a space for radical football culture in Paris, challenging the sport’s rigid codes and injecting it with unapologetic creativity. This latest project feels like an evolution of that ethos — a reminder that football, like fashion, is a canvas for identity, resistance, and reinvention.
This project feels like a natural extension of the ethos that Cacahuètes Sluts has championed since day one: football as a radical space for creativity and resistance. In a time when the game is often commodified and sanitised, this vision is a breath of fresh air. It’s not about nostalgia for the old West; it’s about rewriting its story. A cowboy hat becomes a crown of defiance. A football shirt becomes a banner of belonging. And in every frame, you feel the pulse of a community that refuses to be boxed in.
This is football culture at its most progressive — and Cacahuètes Sluts is riding at the front of the pack.
Team : @cacahuetesslutsPhotography Direction : @charlene__ftnCreative Director : @fati_rrouina
