EA SPORTS FC x Nike Are Plotting The Future Of Gaming & Football

Nike’s .SWOOSH is pushing beyond the baseline of in-game boots inside EA FC 25.

Why The Passion Of Fans Is Increasing Collaboration Between Football And Music

Diving into the relationship between music and football and how those shared passions are represented in jersey culture, George Cochran speaks with the teams of Dua Lipa and Fred Again, Man United, Barcelona, Man City, shirt producer Full Kit, and Mary Jane Dunphe to find out more.

Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But more than a mere acknowledgment of the player’s performances on the pitch, could this represent a defining moment in football culture?

Why EA Sports FC Is Fundamental To US Soccer Culture

EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.

Talking Style & Confidence With Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger

Paid Partnership With Nike

Taking a beat from a photoshoot for Nike’s latest LFC lifestyle collection, we spoke with Liverpool players, Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger about the influence and importance of style in their lives.

Inside B.93, the Copenhagen Club Championing The Arts & Paternity Leave

One of Europe’s most exciting, creative, and inclusive football teams, B.93 play in Denmark’s second league with the mindset of a cultural institution.

How Female Footballers Are Widening Narrow Beauty Standards

Players are expressing and empowering themselves, sparking hair and make-up trends, and inspiring the next generation – as seen at the 2024 Olympics.

Five Of The Best Women’s Football Books & Documentaries To Contextualise The 2024 Olympics

The USWNT vs Germany and Brazil vs Spain are the semi-finals of a thrilling women’s football tournament marred by controversy. Use these shocking and delightful choices to put the action into perspective.

How Terrace Culture Is Taking Hold In NYC

Following our 'On A Plate' Creative Soccer Culture Tour in New York, Tosin Makinde explores how styling football jerseys and other rituals signal terrace culture’s presence in the city, with insights from Scenes NY’s Lucas Capozzi-Shanks and other early adopters.

10 Years On From The Mercurial Superfly IV, What Does The Future Hold For Nike’s Pinnacle Of Spee…

10 years ago to the day, Nike once again revolutionised the game with the debut of the Mercurial Superfly IV, the biggest step in the evolution of the Superfly range since its debut in 2009. A decade later and it’s set to receive its latest update, but have the lines between the Superfly and Vapor become inextricably blurred over the years, and what does this mean for the Mercurial?

Bellingham Proves Real Madrid & Y-3 Is Performance-Meets-Fashion Perfection

Real Madrid gave their new adidas Y-3 fourth kit a winning debut on Sunday evening, with a comfortable 2-0 victory against Athletic Club at Santiago Bernabeu. While the collection shone in its own right, Jude Bellingham stood out as the perfect conduit for the current football-fashion movement.

Why The adidas Originals Icons Collection Is The Brand's Retro Game At Its Best

When the Originals side of the adidas brand turns its head to football, good things happen. Case in point: the latest Icons collection, which took a focus on the brand’s national federations to pretty much universal praise.

Why Italy Is Once Again Leading The Way With Football Kit Design

Take a look at some of the best kits of the 23/24 season and chances are you’re looking at something from Italy. The nation that is rightly hailed as one of the most stylish in the world away from the pitch is once again finding its feet when it comes to match wear.

Exploring The Evolving Off Pitch Culture Of US Soccer

Something beautiful is happening in the North America “Soccer” scene; while the rest of the world has been falling in love with football for over a century, that spark is only now really catching on Stateside. But they’re making up for lost time, with a wonderfully organic growth that feels like its building perfectly towards the crescendo that will be the 2026 World Cup.