Creative Soccer Culture

Kaka Takes a Helicopter Ride with adidas

The fourth episode of adidas and KICKTV's The Dugout, streamed live from the Brazil Clube Regatas Flamengo, Rio De Janeiro, features Brazilian legend kaka with a unique view of the city.

The show sees the World Cup winner taken on an aerial tour of Rio, speaking about Brazil, his career highlights and life outside football against a backdrop of the Maracanã, Sugarloaf Mountain and Rio’s beaches.

Of the show Kaka said, “Witnessing the World Cup in my home country has so far been an incredible experience for me – the atmosphere has been electric in the stadiums and the cities. I’m really looking forward to the knockout stages and it is great that adidas is giving fans the inside view of the tournament with these shows.”

Hosted by Layla Anna-Lee and Hugh Wizzy, The Dugout brings fans closer to adidas footballers and legends, providing debate, views and reactions to all the action in Brazil on and off the field. The series of six shows will be broadcast over the course of the tournament, with a final show to take place on the eve of the 2014 World Cup Final.

Additional Reading:
SB in Brazil | Inside 'adidas Posto' Rio
SB in Brazil | Cafu Interview
SB in Brazil | Patrick Vieira Interview

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