Creative Soccer Culture

Celebrating Inclusivity & Cultural Representation | Fitzroy Lions & The New Nike Australia kit

With the launch of the new Australia national team football kits, designed by First Nations artist Reko Rennie, Nike celebrate the spirit of inclusivity and cultural representation—a message that resonates deeply with the players at Australian grassroots side, Fitzroy Lions. Here, we dive into the kits’ cultural impact with the club’s founder and several senior players.

Football has a unique power to unite people across cultural, economic, and geographical divides. Nowhere is this more evident than at Melbourne-based grassroots side, Fitzroy Lions Soccer Club, an institution that prides itself on inclusivity and accessibility. Founded by Abdulmalik Abdurahman with a mission to provide a space for all to enjoy the game, Fitzroy Lions embodies the values of diversity and community.

Through the support of Nike, the club’s story now intersects with the unveiling of the new Australian National Football Team Kit, designed by First Nations artist Reko Rennie. The vibrant, meaningful design of the kit is a celebration of Australia’s diversity and cultural heritage—a message that resonates deeply with the players at Fitzroy Lions. Ahead of the kit reveal on 21 February, we spoke with Abdulmalik Abdurahman along with key players from Fitzroy Lions ’senior men’s and women’s teams to explore how the new kit resonates with their experiences and what it means to them as they continue their journeys both on and off the field.

ABDULMALIK ABDURAHMAN, FOUNDER OF FITZROY LIONS

Abdul, tell us about your role at Fitzroy Lions and your journey to founding the club.

I started the club from the ground up. When I arrived in Australia, I didnt speak a word of English and didnt have a clear path forward. Football was the vehicle that allowed me to find my footing. I joined a local club and they supported me by covering my fees, which meant everything to me at the time. When I faced a barrier in the NPL due to registration fees, I realised that there were probably other kids like me who wanted to play but couldnt afford to. Thats when I decided to start a program, and eventually, it grew into Fitzroy Lions. The club was officially registered with the help of the local council, and since then, weve been on a journey of growth and community impact.

You’ve emphasised how diverse Fitzroy Lions is. Can you tell us more about that

The diversity at Fitzroy Lions is what makes the club truly special. We have players from all walks of life—Afghanistan, Africa, China, Lebanon, and more. When I started the club, my goal was to create a space where every young player, regardless of background, could feel included. With the support of Nike, and our volunteers, we dont charge players a cent to play—everything is free, from uniforms to registration fees. This model has allowed us to break down barriers and create a truly diverse community where people help each other, and even privileged families are stepping in to support players who cant afford the costs.

Diversity is a strength. The more different people you bring together, the more different ideas, skills and experiences you can draw on. It's like a football team – you need different attributes that complement each other. You can't play with 11 strikers. That's why diversity is a positive thing – and why we embrace it wholeheartedly and celebrate it at our club. 

How do you feel about the new national team kit, especially considering its First Nations design?

This kit is a true visual representation of football in Australia – diverse, inclusive, and welcoming. It’s a beautiful thing. To see a First Nations artist, Reko Rennie, behind the design, and to witness how this kit visually encapsulates Australia’s multicultural identity is amazing. It says that we all belong here, that we all have a place here and tells kids of all backgrounds that the national team truly represents them. They can see themselves reflected in it, and that's very powerful.

I truly believe we have a future Socceroo or Matilda at this club. There is so much talent, so much passion. But those kids need to see that there's a pathway for them, that they belong. It's amazing to see Aussie players of many heritages shining on the world stage. Now what they wear on the pitch will also reflect that diversity and unity. Honestly, if I had seen this kind of representation as a young kid arriving in this country, it would have made such a big difference. I'm just glad our players have that to aspire to now.

What would be important to include if Fitzroy Lions were to design their own kit?

At Fitzroy Lions, were already working on a design that reflects our community, including local heritage buildings and public housing. Its not just about football; its about making sure that everyone, regardless of background, feels seen and included. Belonging is a feeling, but it's also a visual – you can't be what you can't see. Seeing your identity or your place reflected on a kit is so empowering, I don't think you can underestimate that. I like to say "if you look good, you play good".

How do you think the girls at Fitzroy Lions will feel wearing the new national kit?

I know theyre going to feel special. Our girls have always been a source of pride for me, and to see them in the new kit—especially given how many of them wear hijabs and represent marginalised communities—its going to be a powerful moment. This kit will inspire the next generation of young girls to dream big.

"Football has always been a space where people from all backgrounds come together, and seeing the new kit with its story of inclusivity really resonates with me."

RYAN MCKEE AND TUJI MOHAMED, SENIOR MEN'S TEAM

Ryan, Tuji, how did you first get involved with Fitzroy Lions, and how has your journey been so far?

Ryan: Im originally from Ireland, and Ive been with Fitzroy Lions for about 18 months now. The clubs values of inclusivity and community really resonated with me, especially when I saw an opportunity to start a senior team. There wasnt one at the time, so I reached out to Malik. Its been incredible to see the progress the club has made since then, and being part of the senior team has been a rewarding experience.

Tuji: I joined the club in 2018. Football has always been everything to me, so Fitzroy Lions became my escape when I moved to Australia. The club has been like a second family, and when I finally joined the senior team, it was a big moment for me. Winning the league last season was a highlight, and I hope we can continue that success this year.

How does being part of Fitzroy Lions shape your love for football?

Ryan: For me, football has always been a central part of building my community in Australia. Ive met everyone I know here through the club. Whether its watching games together or simply enjoying a kickabout on the pitch, its about more than just football—its about connection.

Tuji: Its the same for me. Being part of the senior team has taught me leadership and how to support others. The community aspect is huge. Whether were winning trophies or just having a laugh at training, its all part of the journey.

What does the new national kit, with its focus on diversity and inclusion, mean to you?

Tuji: Its a huge deal. Football has always been a space where people from all backgrounds come together, and seeing the new kit with its story of inclusivity really resonates with me. Growing up, I didnt have much representation, but now, young players can see themselves in the national team. Its inspiring.

Ryan: Absolutely. Its exciting to see the national team embrace this level of diversity. It shows that no matter where you come from, theres a place for you in football, and its an important message for the next generation.

ILHAN AHMED, MARIAM FARAH, AND HUDA AHMED, SENIOR WOMEN'S TEAM

How does it feel to wear the new national team kit?

Huda: It feels incredible. Theres something special about wearing the kit—it feels like Im part of something bigger than just football. Its empowering.

Mariam: Its amazing, especially considering the cultural significance. As someone who is Muslim and African, its rare to see myself represented in such a prominent way. The kit, with its thoughtful design, really speaks to the diversity that defines Australia today.

How does Fitzroy Lions support the diverse needs of its players, particularly female players?

Mariam: Its been a game-changer. As a female coach and player, its empowering to be part of a club that not only welcomes us but actively makes sure we have what we need to succeed. Nikes support in providing hijabs and other gear has been crucial for our girls to feel professional and valued. Its made all the difference.

Ilhan: The senior womens team is made up of mostly culturally diverse players, so weve built a space where we support each other through the challenges we face. Its a unique and special community, and thats something were incredibly proud of.

"The pink accents on the away kit are fresh and bold—it challenges traditional stereotypes, particularly about femininity in sport. It’s a reminder that diversity in football isn’t just about ethnicity; it’s about gender, too."

What do you think about the new kit’s design? 

Mariam: I love it. The pink accents on the away kit are fresh and bold—it challenges traditional stereotypes, particularly about femininity in sport.

Huda: The inclusion of cultural symbolism, like the pattern inspired by First Nations message sticks, makes the kit even more meaningful. It feels like a reflection of all the communities that make up Australia.

The new Australia collection is available now at nike.com

Author
Daniel Jones

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