Creative Soccer Culture

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Lifestyle Clothing

Lack of Guidance launch the 'Zero Guidance' collection.

A melting of minds that meets in the middle, 'Lack of Guidance' is a brand that bridges the gap between the pitch and the streets, offering a thought inspired and tailored delivery.

Lifestyle Clothing

ONLY NY x NYCFC Collaborative Collection

Pull out the very top drawer and find room for the crispest of collaborative collections. Linking ONLY NY and New York City FC this offering straight out of the MLS is one to savour all the way to 3pm, Saturday.

Lifestyle Sneakers

PUMA Launch AW16 Terrace Collection

Five minutes into a fresh, sun-kissed season and we're talking Autumn Winter. Certainly no bad thing when we're talking about a fresh drop that heralds a renaissance of terrace inspired style.

Lifestyle Sneakers

adidas Ultra Boost "Olympic Medals" Pack

Take your position on the podium. Or pick it, rather. Adidas have honoured the 2016 Olympic Games in Rio de Janeiro, Brazil, with a trio of Ultra Boost colourways with relevant gold, silver and bronze medal inspiration.

Lifestyle Clothing

90s Inspired Reebok Classics FW16 collection

Bigger, bolder and all over more beautifully brutal than any other run-of-the-mill retro revival, Reebok Classics have headed back to the good ol'days in creating this FW16 lookbook. Shot by Vicky Grout and staring Anais Gallagher, like a Gary Neville set of curtains, this is the 90s.

Lifestyle Clothing

hummel Launch 424 x Storm Cph Collection

Hummel are unique players in the game. One of the first to sponsor and design professional kits, from Real Madrid to Spurs, many have been draped and marked by the iconic bumblebee. This collaboroation with 424 on Fairfax and Storm CPH is a tribute to their history while making stylised leaps forward.

Lifestyle Sneakers

adidas To Supply Olympic Medalists with First 3D-Printed Shoes

Want to own one of the very first pairs of adidas 3D-Printed shoes? Of course you do. Well, all you need to do is win a medal at the 2016 Olympic games and they might be yours.

Lifestyle Sneakers

Neymar Talks First Jordans

Neymar authenticates his collaboration with Michael Jordan by explaining that he's been wearing Jordans since he was a little nipper, nutmegging helpless kids on the school playground.

Lifestyle Clothing

Nivelcrack x City Boys F.C. 'The Reggae Shirt'

Summer fixtures just aren't the same unless you're sporting a shirt emblazoned with Bob Marley and Jamaican tones. Wiping the brow with a sigh of relief, it's a good job the good guys at Nivelcrack and City Boys F.C. collaborated to produce this rather sensational set of numbers.

Lifestyle Sneakers

Nike F.C. Air Footscape Magista "Midnight Turquoise"

Nike venture into the darkness for the latest Air Footscape Magista to front the Nike F.C tag. Dressed in "Midnight Turquoise" the update to one of Nike's landmark football inspired sneaker lines is a smart one that extends the Magista movement further into the world of lifestyle.

Lifestyle Clothing

Trapstar x Puma '16 Collection

Bringing the house down on a fresh collection that takes to the streets collaborated all over, PUMA and TRAPSTAR landed in London to launch their latest link up this week.

Lifestyle Sneakers

A Closer Look At The Nike Zoom Mercurial Flyknit Updates

An evolution of the Free Mercurial Superfly, the Zoom Mercurial Flyknit lands in a choice of four flavours and we ain't judging if you take a scoop of each and lick the spoon.

Lifestyle Sneakers

How adidas and Nike are in a Battle to Own Football Sneakers

Roll back a decade and football sneakers were worn mainly by teenagers whose parents still had full control of their clothing purchases. Probably worn with flair washed jeans, probably a shiny takedown of an existing football boot, probably in a size 12, exclusively in astro turf soles and reserved for non-uniform days. Football inspired trainers were a straight up crime that should have only been worn on a playground.

Lifestyle Miscellaneous

Umbro Pro-Training Lookbook by Martyn Ewoma

Adding plenty of heart and soul into a series of images that capture a few pieces from the Umbro Pro-Training range, photographer Martyn Ewoma has mixed football with fashion for this inspired photo journal.

Lifestyle Miscellaneous

Asbury Park FC 'Heritage' Collection

Re-stocked and suiting up for the Summer, the mythical team of Asbury Park Football Club have returned. Gleaming with garms embroidered all over, this is rock and roll football all day long.

Lifestyle Sneakers

A Closer Look at the adidas ACE 16+ Purecontrol Ultra Boost

In another display of their newfound confidence and swag, adidas have introduced the ACE 16+ Purecontrol Ultra Boost. Make no mistake about it, these are 100% awesome.

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